ASUS to launch next-generation ZenFone five inwards March 2018


Asustek CEO Jerry Shen poses alongside Qualcomm executive vice president Christiano Amon

Asustek Computer volition loose its next-generation ZenFone five household unit of measurement products at the earliest inwards March 2018 as the operations of its smartphone draw organisation convey returned to a increase truck every bit a trial of recent restructuring, according to fellowship CEO Jerry Shen.

Shen is currently leading a merchandise mission to promote the company's ZenFone 4 inwards Europe.

Sales of Asustek's ZenFone iii devices convey been gaining momentum inwards France, Italy, Kingdom of Spain as well as Russia, as well as the sales momentum is expected to decease on on ZenFone 4 products every bit the fellowship is expanding its cooperation alongside telecom operators inwards the region, Shen added.

Thanks to improving operating efficiency as well as ascent ASP of ZenFone 4, Asustek's smartphone draw organisation is expected to swing dorsum to profitability inwards the 4th quarter of 2017, Shen said, adding that past times the 3rd quarter of 2018 Asustek is probable to last ane of the profitable 7 smartphone vendors globally, Shen stressed.

Meanwhile, Shen said that HTC's determination to sell its Pixel squad to Google volition non convey a pregnant affect on Asustek's smartphone draw organisation every bit Asustek as well as Google convey been cooperating closely as well as Google's Pixel smartphones are targeting the high-end segment compared to Asustek's focus on the entry-level to mid-tier sector.

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