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| Newly appointed reason managing director Jeff Lo |
Competition betwixt smartphone makers inwards Thailand is heating upward every bit novel Asian handset companies brand inroads into the promising mobile computing marketplace to select grip of a pregnant marketplace share.
AsusTek Computer Inc, a Taiwanese figurer maker, plans to pass US$4 1000000 to promote the loose of its get-go smartphone inwards the Thai market. "We aim to convey a 10% part inwards the local smartphone marketplace this year, making us a top-five player," said Jeff Lo, newly appointed reason managing director of AsusTek Computer (Thailand).
The jump onto the smartphone bandwagon is to create a novel revenue stream as well as offset a abrupt revenue refuse from figurer sales.
Thailand's smartphone marketplace is expected to convey skyrocketing increment this twelvemonth amongst sales of 14-20 1000000 units thank you lot to heavy 3G migration promotional campaigns from mobile operators.
To capitalise on demand, Mr Lo said AsusTek volition innovate a sum make of smartphone models inwards Thailand this year, starting from May.
The companionship yesterday launched its get-go 3 Zenfone models, featuring four-, five- as well as six-inch displays priced at 2,990, 5,990 as well as 8,990 baht, respectively. Target users are 18-35 years old.
Source: http://www.bangkokpost.com/business/news/406127/asustek-enters-thai-smartphone-market
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