Asustek turns sights to online smartphone sales inwards Southeast Asia


Taipei, June 29 (CNA) Taiwan's Asustek Computer Inc. is scheduled to opened upwards its official online shop inwards Singapore on July vii every bit the company's start stride inwards expanding its online sales network of the low-cost ZenFone smartphone into Southeast Asian markets.

Further, the PC vendor volition opened upwards its e-commerce website inwards Hong Kong inwards belatedly August or early on September, said Michael Huang, full general managing director of the Taiwan branch of Singapore-based e-commerce grouping Uitox Corp., which teamed upwards amongst Asustek inwards Apr this yr to sell ZenFone models online inwards Taiwan.

By the goal of this year, Asustek plans to launch its official online smartphone sales service amongst Uitox inwards to a greater extent than Southeast Asian markets, including Malaysia, Indonesia, Thailand, the Philippines in addition to Vietnam, Huang told reporters concluding calendar week when he attended an e-commerce forum inwards Taipei organized yesteryear Facebook Inc.

Asustek officials acknowledge to existence surprised yesteryear the better-than-expected results of its online smartphone sales, which accounted for to a greater extent than than xxx pct of Asustek's full smartphone sales mass inwards Taiwan inwards April, Huang said.

The Taiwanese reckoner maker is targeting a higher ratio of online smartphone sales inwards July for its domicile market, in addition to has determined to brand inroads into the fast-growing e-commerce marketplace inwards Southeast Asia, inwards partnership amongst Uitox, he added.

The ZenFone models, priced every bit depression every bit US$99, were unveiled inwards Jan this yr every bit Asustek's response to Chinese handset maker Xiaomi Corp.'s affordable Hongmi series

The ZenFone serial has striking retailers' shop shelves inwards Taiwan, China, Malaysia, Singapore, Indonesia, Vietnam in addition to Thailand, in addition to is scheduled to become on sale inwards India, Russian Federation in addition to Brazil inwards belatedly mo quarter, according to Asustek.

Asustek CEO Jerry Shen told a media briefing on June 2 at the Computex Taipei reckoner merchandise demonstrate that the fellowship was working amongst its suppliers to double ZenFone shipments from 500,000 inwards May to 1 1000000 units inwards June, in addition to it volition hold that grade until at to the lowest degree the 4th quarter of 2014.

Asustek forecast at an investor conference on May vii that it would sell five 1000000 to 10 1000000 smartphones this yr to boost its 2014 revenues.



(By Jeffrey Wu)

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