Jakarta. Taipei-based ASUSTeK Computer, i of the biggest producers of notebooks as well as motherboards, has released its Intel-based ZenFone smartphones to Indonesia, betting that consumers volition assay alternatives to pop brands such every bit Samsung as well as Sony.
“We are pleased to select this device into Southeast Asia. We believe the best engineering scientific discipline is the i used past times the masses. When nosotros began our journeying ‘in search of incredible’ [products] nosotros came upwardly alongside this handset alongside the hopes it tin cease hold upwardly enjoyed past times many,” companionship chairman Jonney Shih said inwards a press gathering on Tuesday.
Shih was accompanied past times Asus main executive Jerry Shen every bit he explained the company’s excogitation to focus to a greater extent than on smartphones over laptops as well as desktops starting this year. Shih said the Indonesian marketplace position is total of potential for products aimed at targeting the mass marketplace position segment.
“Indonesia is a slap-up market. The population is huge. Our products select performed quite well,” said Shih, who is oftentimes dubbed every bit i of the nearly influential people inwards technology.
ZenFone, powered past times the Intel Atom processor, comes inwards 3 serial for Indonesian consumers: the 10-centimeter, ZenFone iv tagged at Rp 1 1000000 ($87); the 12.7-centimeter ZenFone v for Rp ii million; as well as the 15-centimeter ZenFone vi for Rp 3 million.
The company, normally referred to its figurer build Asus, experienced a fiscal downturn inwards its third-quarter 2013 fiscal results when turn a profit dropped 26 pct to NT$4.94 billion ($164 million) from the twelvemonth before.
Meanwhile, revenue declined past times iv pct to NT$107.1 billion. The turn a profit slump was mainly attributed to taxes, of which Asus was required to pay NT$1.52 billion.
Despite its staggering revenue enhancement neb the company, which was likewise responsible for the hardware behind Google’s Nexus vii tablet, is keen to ringlet out a draw of smartphone products into markets worldwide as well as boost its smartphone shipments.
Based on third-quarter fiscal results, notebooks as well as laptops represented 57 pct of Asus’s production portfolio, alongside tablets making upwardly twenty percent, acre xiii pct was made upwardly past times motherboards as well as cards (including video as well as audio cards).
“We introduced the Eee PC for the mainstream US market, which was a success. We aim to order the same for ZenFone,” Shih said.
Shih was the executive behind the Eee PC’s positive reception. Asus was the commencement PC maker to select the lightweight netbook, the Eee PC, into the U.S. inwards 2007.
Asia-Pacific percentage made upwardly 43 pct of Asus’s business, alongside xxx pct inwards Europe as well as twenty pct inwards the United States.
According to information from the International Data Corporation, a total of eleven 1000000 smartphones were shipped to Republic of Indonesia final year, a mass of which used the Android operating system. In its latest venture into the smartphone sector, Asus volition facial expression upwardly a slew of Android-based competitors, including Samsung, Sony as well as Lenovo.
By Muhamad Al Azhari TheJakartaGlobe.com
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