In a crowded Chinese smartphone market, Asus plans on using a negative advertising drive inward social club to select handgrip of sales from a smartphone hungry population. This agency that instead of focusing on the nifty features in addition to capabilities of its ain products, Asus ads volition demonstrate you lot how the contest screwed up. Along these lines, Asus has already referred to its rivals every bit idiots, proverb that it won't concord dorsum production of its ZenFone to practise an artificial demand.
This so-called "Hunger Marketing" is all the rage inward China in addition to is relied on past times companies similar Xiaomi. With this marketing ploy, a pocket-size pose out of units is made available for a item model. This artificially drives upward involve every bit buyers worry nearly the telephone getting sold out. While Xiaomi used this technique to sell such models every bit its Xiaomi Hongmi, ZTE of late used it on a high goal model, the ZTE Grand south II. In 58 seconds, the Chinese manufacturer sold out 50,000 units of the phone. That is a drib inward a bucket compared to the 400 i 1000 one thousand smartphones expected to hold upward sold inward China this year.
Speaking of forecasts, Asus expects to send 1 i 1000 one thousand units of its ZenFone this year. Now transportation pre-orders inward China, Taiwan in addition to Indonesia, the manufacturer believes it volition send 200,000 to 300,000 units inward April, 400,000 adjacent month, in addition to 500,000 inward June. These estimates come upward straight from the company's CEO, Jerry Shen. The executive says Asus is confident of transportation five i 1000 one thousand ZenFone handsets this year, in addition to doubling that pose out inward 2015.
The Asus ZenFone half dozen features a half dozen inch LCD covert alongside a 720 x 1280 resolution, powered past times a dual-core 2GHz Intel Atom Z2580 CPU alongside 1GB of RAM, 8GB of native storage, in addition to a 64GB microSD slot. Back in addition to front-facing cameras weigh inward at 13MP in addition to 2MP respectively, alongside a 3300mAh jail mobile telephone providing the power. Android 4.3 is pre-installed.
The Asus ZenFone five has similar specs, except for the five inch LCD covert in addition to the lower capacity 2110mAh battery. The Asus ZenFone four features a four inch LCD covert alongside similar specs every bit the ZenFone five except for the smaller screen, the dual-core 1.2GHz Intel Atom Z2520 CPU, 4GB of native storage, the 5MP rear-facing photographic tv camera in addition to .3MP front-facing snapper, in addition to the 1200mAh battery.
source: DigiTimes
Speaking of forecasts, Asus expects to send 1 i 1000 one thousand units of its ZenFone this year. Now transportation pre-orders inward China, Taiwan in addition to Indonesia, the manufacturer believes it volition send 200,000 to 300,000 units inward April, 400,000 adjacent month, in addition to 500,000 inward June. These estimates come upward straight from the company's CEO, Jerry Shen. The executive says Asus is confident of transportation five i 1000 one thousand ZenFone handsets this year, in addition to doubling that pose out inward 2015.
The Asus ZenFone half dozen features a half dozen inch LCD covert alongside a 720 x 1280 resolution, powered past times a dual-core 2GHz Intel Atom Z2580 CPU alongside 1GB of RAM, 8GB of native storage, in addition to a 64GB microSD slot. Back in addition to front-facing cameras weigh inward at 13MP in addition to 2MP respectively, alongside a 3300mAh jail mobile telephone providing the power. Android 4.3 is pre-installed.
The Asus ZenFone five has similar specs, except for the five inch LCD covert in addition to the lower capacity 2110mAh battery. The Asus ZenFone four features a four inch LCD covert alongside similar specs every bit the ZenFone five except for the smaller screen, the dual-core 1.2GHz Intel Atom Z2520 CPU, 4GB of native storage, the 5MP rear-facing photographic tv camera in addition to .3MP front-facing snapper, in addition to the 1200mAh battery.
source: DigiTimes
Tag :
News
